Juul is an American electronic cigarette. In 2017, the company Juul labs which spun off from Pax labs. And it is one-time use cartridges with the packages of nicotine salts from the leaf tobacco. It resembles a small USB flash drive. It has charged through a computer, just like inserting a USB flash drive into the computer. It has easily hidden in pockets or purse.
Founders of Juul:
Adam Bowen and James Monsees, two former chain smokers, are the founders of JUUL LABS. Bowen is the chief technology officer, and Monsees is the chief product officer from August 2018. Before founding juul australia , they first introduced a company called Ploom and later created a Pax vaporizer device for cannabis and loose-leaf tobacco. In 2015, Juul received a US patent for its nicotine salt preparation.
Strategy:
In the market than other e-cigarettes, nicotine salts create an experience more like smoking. Like traditional cigarettes, it delivers a nicotine peak in five minutes. The same amount of nicotine salts in one pack of cigarettes contains each Cartridge (Juul pod), and approximately 200 puffs have been delivered in a single cartridge. In each round, the amount of nicotine includes – 59 mg/ml in the United States, and Europe- 20 mg/ml. Juul introduced three per cent strengths for its mint and Virginia tobacco flavours in August 2018, and it’s equivalent to 30mg/ml. Propylene nicotine, Glycerine, Flavorings, and nicotine salts have been contained in each cartridge. Pods came in 8 flavours until 2019, and which …